Heineken: The Sub

The Sub is a home draught beer solution provided by Heineken. Their custom e-commerce site holds variants of The Sub appliance as well as 2-litre ‘torps’ of beer. Notronixx was proud to supply a remote consultant to work on several A/B testing variations on the e-commerce site using Qubit. The tests were developed over the course of 5 months and lead to accurate information being relayed to stakeholders and invoked effective development changes to increase conversions on the site.